Traveler, dreamer, founder.
World travel, diverse cultures, local cuisine, celebrations. Making memories. The good life shared with good friends and family. These are the things that give his life purpose. “Vacations and travel nurture and sustain families and friendships,” says our founder, Javier Vega. “They are food for the soul.”
At home, Javier is the consummate host. The settings are intimate and impeccable. Live music plays. Freshly prepared dishes are served. Laughter fills the air, along with fireworks. For Javier, every moment holds promise. Because any moment, even arrival, might be the unforgettable one.
A discerning eye.
Our traveler sought out more personal experiences and found ways to spend time with chefs and professional guides. Years of travel had led to an ever more discerning eye. Hotels, he realized, weren’t just a commodity. They could be key to the whole adventure. At each destination—Venice, Budapest, Lake Como, Washington, DC—his plan was roughly similar. Soak up the local culture. Explore the cuisine. Learn new things. Leave the beaten path. For himself, his family, and friends, he wanted more. He wanted truly unforgettable moments.
The day when everything changed.
A sophisticated traveler crisscrossing the globe year after year might find himself one day disillusioned. At lunch one afternoon with friends, vacation stories spilled forth. Stories of long queues, poor service, unprofessional guides. They laughed about it, but something wasn’t right. The thousands of dollars spent didn’t seem justified. Luxury hospitality wasn’t living up to its promises.
That’s when he knew. Javier had stayed at nearly every imaginable luxury hotel chain. He had dined at hundreds of illustrious restaurants. There had been dozens of private, guided tours. He’d seen the industry at its best and its worst. He had lived it—and studied it—up close. But thirty years of travel experience had convinced him. He knew what it took. He knew how to create memorable, unforgettable experiences. That was the day when everything changed.
“Your big opportunity may be right where you are now,” wrote Napoleon Hill, who may have been speaking directly to Javier.
The greatest adventure.
In one way or another, Javier Vega had been packing for this trip his entire life. He sold his software company and enrolled in the prestigious Glion Hospitality School in Switzerland. He now holds a master’s degree in Hospitality Entrepreneurship and Innovation. His wife Linda took the leap as well. She now holds a master’s degree in Luxury Management and Experiences.
The vision, forged in far-flung locations around the world, was now married to world class training. What Javier had always known was still true. The guest deserves a seamless, continuous, and unforgettable experience. At all times, and in all ways, the highest professional standards must prevail. It all begins at the precise moment of arrival.
Alanza.
This is the precise moment of arrival. Alanza is born today, in Los Cabos, Baja, California in Mexico.
Alanza is our Maison du Rêve, our House of Dreams. We are creating something thrilling, elegant, and new. A hospitality company that offers our guests a sumptuous world apart. A level of personalized attention, preparation, and care that sets a new standard. Where the highest professional standards will always prevail. Where unforgettable experiences, culinary, artistic, athletic, theatrical, or spiritually centered, will bring our guests moments they will never forget.
Alanza emerges from two words: alliance and balance. Balance helps us to find the proper equilibrium. For our life, our work, our social life, our time to rest. Our spiritual lives. Alliance speaks to our need for creating bonds. When we are aligned, we hold a shared vision and a sense of responsibility with our staff, our suppliers, and our community. And anyone who helps us achieve our dream.
There will be more destinations, but the dream will remain. To become the hospitality company that meets the expectations of the world’s most discerning travelers. To offer our guests indelible experiences, lifelong memories to cherish forever.